The big data analytics market is estimated to be worth US$18.9 billion in India by 2025, as it efficiently analyses and interprets data. The demand for data analysts is rapidly increasing as businesses rely on data-driven decisions to stay competitive. With industries embracing digital transformation, skilled data analysts are vital across finance, healthcare, retail, and tech sectors.

According to a survey issued by the Graduate Management Council, 52% of employers tend to hire data analysts from the fresh graduate batch, as they have innovative ideas to transform key data insights into actionable strategies, bringing fresh perspectives and adaptability to evolving business challenges.

The average salary for a senior business data analyst is INR 14,00,000 according to a Glassdoor report. Similarly, the U.S. Bureau of Labour Statistics (BLS) projects that the employment of management analysts, a common title for business analysts, will grow by 11% between 2023 and 2033, which is faster than the average for all occupations.

This will increase the salary prospects for professionals as they progress in their career journey.

According to Gartner, a business analyst's role involves analysing data, documenting processes, and identifying opportunities to improve business efficiency. They bridge business needs and IT solutions, ensuring processes are designed effectively to meet user experience requirements.

Gartner also emphasises the importance of business analysts in understanding and applying various analytics techniques, including descriptive, diagnostic, predictive, and prescriptive analytics, to drive better business decisions.

Data is not confined to any sector professionals who know how to collect, cleanse, and quantify it can apply their expertise across various industries. Whether you are interested in business statistics, operations research/management, or management information systems, the knowledge you gain through your graduate certificate program will help you add value to your job roles across many types of businesses.

The Online Business Analytics Certificate offers an overview of its three pillars within the 12-credit program. Each step must be completed precisely for the data to make sense.

-> Descriptive analytics teaches professionals to collect, store, process and visualise data.

-> Predictive analytics aims at quantifying uncertainty, estimating parameters, and building forecasting and prediction models.

-> Finally, prescriptive analytics focuses on making optimal business decisions when firms face limited resources.

The Business Analytics PGD Online program comprises four courses, three of which are necessary and one elective to tailor the certificate to your goals. Each of those 8-week courses is the same, and the elite faculty teaches it during the online certification course for business analytics.

Another benefit is that you will also learn side by side as a working professional, and you can choose to take online classes or attend on-campus learning.

Study at your own schedule while working

Become proficient in tools and analytics methodologies

An Online Business Analytics Certificate helps professionals gain key knowledge which opens doors to jobs in analytics, consulting, and strategy

PG Certificate Business Analytics Online Program helps you earn a certificate from top universities or platforms like SCDL.

Online certification courses are more affordable than a full-time degree.

The online business analytics certification course helps you engage with peers, mentors, and industry experts to gain career perspectives in various industries.

Customer segmentation, campaign optimised performance.

Risk modeling, fraud detection, portfolio management

Inventory optimisation, logistics forecasting

Attrition analysis, workforce planning

Predictive diagnostics, patient management

With the rapid growth of the workforce, HR is focused on providing opportunities for employees to upskill and reskill in response to changing demands.

Before enrolling for the program, ensure that the online business analytics certificate program covers tools like case studies and real-world projects

Choose a well-known university or ed-tech platform.

Access to industry professionals is a bonus for gaining business expertise and conceptual knowledge.

Check for programs with career placement and networking events.

Read students' testimonials and past students' LinkedIn profiles to get an overall impression of the university.