Career Overview

About Career

Role & Responsibilities in the Marketing Sector

Marketing professional's roles and responsibilities are:

• Market Research: Analysing consumer trends and competitor strategies.
• Brand Management: Building and maintaining a strong brand presence.
• Digital Marketing: Managing SEO, social media, and content marketing.
• Sales and Promotions: Developing campaigns to boost revenue.
• Public Relations: Managing a company’s public image and media relations.

What are the Skills Required for Marketing?

Below is a list of essential skills for Marketing

• Communication & Interpersonal Skills: Persuasive storytelling and strong client engagement.
• Analytical Thinking: Ability to interpret market trends and consumer behavior.
• Creativity & Innovation: Crafting unique campaigns and branding strategies.
• Digital Marketing Proficiency: SEO, social media, email marketing, and PPC.
• Strategic Planning: Developing data-driven marketing strategies.
• Customer Relationship Management (CRM): Building and maintaining customer trust.
• Data Analysis & Interpretation: Understanding metrics to improve performance.
• Project & Budget Management: Allocating resources efficiently for maximum ROI.

What are the Career Opportunities in Marketing?

Salary Potential in the Marketing Sector

Marketing careers offer competitive salaries depending on experience:

• Entry-Level: According to a Glassdoor report, the entry-level salary in the marketing sector ranges from INR 4,00,000 to INR 7,00,000 per year.
• Mid-Level: The average salary in the marketing sector ranges from INR 8,00,000 to INR 13,00,000 per year, according to Glassdoor.
• Senior-Level: The senior-level salary in the marketing sector ranges from INR 15,00,000 to INR 30,00,000 per year, according to the Glassdoor report.

Navigation Towards Becoming a Marketing Manager?

• Candidates must have a graduation degree in marketing or a related field from a recognised university.
• Candidates must have a minimum of 50% marks to be eligible for marketing studies.
• It's a plus point if candidates have some years of industry experience.