Career Overview

About Career

Role & Responsibilities in the E-Commerce Sector

Typical responsibilities include:

• E-Commerce Manager: Oversees online sales strategies, website performance, and customer engagement to boost revenue.
• Digital Marketing Executive: Plans and executes online campaigns through SEO, PPC, social media, and email marketing.
• Product Manager: Coordinates product listings, descriptions, and pricing strategies to enhance online visibility.
• Supply Chain Analyst: Manages inventory, logistics, and order fulfilment for smooth e-commerce operations.
• Customer Relationship Executive: This person handles customer queries and feedback and ensures high satisfaction through online support channels.
• Data Analyst: Analyses website traffic, user behaviour, and sales data to guide business decisions.
• Content Strategist: Creates and manages engaging content for product pages, blogs, and marketing materials.
• Social Media Manager: Builds brand presence and customer interaction across various social media platforms.
• UX/UI Coordinator: This person works on website layout and design to improve user experience and navigation flow.
• Business Development Associate: Identifies growth opportunities, partnerships, and market expansion strategies.

What are the Skills Required for E-Commerce?

Below is a list of essential skills for E-Commerce

• Digital Marketing Skills: Understanding SEO, SEM, email marketing, and social media to drive online traffic and sales.
• Data Analysis: Ability to interpret data from tools like Google Analytics to make informed business decisions.
• E-Commerce Platforms Knowledge: Familiarity with platforms like Shopify, WooCommerce, or Magento for store management.
• Customer Relationship Management (CRM): Skill in using CRM tools to build and maintain strong customer engagement and loyalty.
• Content Management: Ability to create, edit, and manage compelling product and marketing content.
• Basic Graphic Design: Knowledge of tools like Canva or Photoshop to design visually appealing digital assets.
• Inventory & Order Management: Understanding how to track stock levels and ensure timely order fulfilment.
• Communication Skills: Clear verbal and written communication for team coordination and customer interaction.

What are the Career Opportunities in E-Commerce?

Salary Potential in the E-Commerce Sector

E-Commerce careers offer competitive salaries depending on experience:

• Entry-Level: According to a Glassdoor report, the entry-level salary of an e-commerce manager ranges from INR 3,00,000 to INR 6,00,000 per year.
• Mid-Level: According to a Glassdoor report, the mid-level salary of an e-commerce manager ranges from INR 6,00,000 to INR 12,00,000 per year.
• Senior-Level: According to a Glassdoor report, the senior-level salary of an e-commerce manager ranges from INR 12,00,000 to INR 20,00,000 per year.

Navigation Towards Becoming a E-Commerce Manager?

• Build a solid understanding of business, marketing, and consumer behaviour from your BBA.
• Learn to use popular e-commerce platforms like Shopify, Magento, or WooCommerce.
• Gain digital marketing skills including SEO, PPC, email marketing, and social media.
• Start with entry-level roles such as E-commerce Executive or Digital Marketing Assistant.
• Get familiar with analytics tools like Google Analytics and Excel for data-driven decisions.
• Develop soft skills like leadership, teamwork, and clear communication.
• Take online certifications in e-commerce, digital marketing, or analytics for credibility.
• Gain 1–2 years of hands-on experience managing online store tasks and strategies.
• Stay updated with e-commerce trends, tools, and customer behaviour.
• Apply for E-Commerce Manager roles and showcase your technical and strategic strengths.